Interview to Judit Mascó

You star in the new Spring 2025 campaign launched under the slogan “About Time and Beauty.” What does the association between Time and Beauty suggest to you?

To begin with, time is the most precious. I believe that experiences and memories often remain in the nostalgia of the past because they are beautiful things. We tend to forget what we don’t like, but the memories and experiences that have made us happy last forever.

And what do I want to express with that? Sometimes I think that “time is gold,” as the saying goes, but at the same time I feel that it is not time itself that defines me, but what I do with it. What I am doing as I walk this path, this journey that is life.

Then, Beauty…

Beauty is everything that moves and inspires emotion. And what moves and inspires us? So many things that happen every day… Sometimes we think that beauty has to be everything we see, in a physical sense, but we find it in nature; beauty is when I look into a child's eyes, pure innocence. There is beauty when I play with my dog and he just stares as if thinking “do what you want.” Those moments of happiness are very beautiful. Beauty is pure emotion; it is something that moves me deeply.

This launch is an ode to that which endures, to what outlasts trends and fads: What is the formula for remaining relevant for more than three decades as a public figure?

There is no magic formula; it takes a lot of effort. In my case, there has been personal growth that has accompanied these years in my career. Achieving that balance between work, building a family, self-cultivation, and stepping a little beyond the comfort zone... all of that ultimately bears fruit, a result that makes me the person I am today, neither better nor worse.

It's true that I also haven't comfortably retired from modeling because I knew it was a career with a very limited lifespan. Moreover, I've always realized that, although I love my work, what truly made me happy was investing in my personal life. And I believe that has given me the peace of mind to succeed in both realms.

"That which moves and inspires is beautiful. Beauty is pure emotion; it is something that moves me deeply."

Do you have any recommendations for not losing oneself and staying present?

Personally, I feel comfortable with what I do. I live it with gratitude and empathy because I never dreamed of working as a model at this stage of my life. Not only am I grateful, but I also give my all to each project because it is a dream to be able to continue working after having raised an entire family.

Now I'm starting to have time for myself. My life is falling into place, all the pieces are coming together. A new, wonderful stage is beginning, one that is Time, is Beauty, is quality time for me and my loved ones, and for the future to come.

So, the key is to be authentic, find balance, and be aware…

Not forgetting empathy, which is putting yourself in someone else's shoes, knowing how to work as a team, understanding what is happening around you. Empathy means engaging socially in causes that, at first glance, might not seem like they would affect me, but of which I am very aware. It is about becoming conscious, and when one recognizes that they are part of an environment, a society, a world, and a planet, you become an active and vital person. For that reason, I am living a very good stage.